Change in travel preferences for India – New research has interesting observations


The survey showed that advance bookings for monsoon season have seen a spurt by almost 38 per cent.

There is a change in the travel pattern of Indians. As per a research conducted by Ixigo, 42 per cent Indians held back their summer plans and have started looking at jetting off on holidays in the off-peak season which includes monsoon and winters.

One of the main reasons behind this trend is the high airfares, more so when there is a long distance journey planned. Speaking about this changed pattern, Rajnish Kumar, co-founder, Ixigo said, “The Indian traveller is price sensitive, value conscious and demanding at the same time. With high airfares dictating most of this year, the trend of travelling during the off-peak season is gaining momentum as informed travellers get discounted hotel tariffs and cheaper airfare options. Travelling off-peak season gives travellers a choice of exploring their bucket list on a more affordable budget.”

Also, the survey showed that advance bookings for monsoon season have seen a spurt by almost 38 per cent. There has also been an increase in inquiries for travel to long haul destinations which include London, Rome, Toronto and Amsterdam, all in the off-peak months of September-November in 2019 which is different from 2018, when the destinations were the top picks for summer travel in the months of May-June.

Commenting on the findings, Aloke Bajpai, Ixigo CEO & Co-founder told IANS, “With the arrival of monsoon across the country, millennial couples are now planning their bae-cations. Travel becomes far more affordable during the monsoon as it is a lean season in comparison to summer and winter.

“Major Indian airlines have announced their monsoon sales, offering big discounts on flights, reducing fares by almost 20 per cent. Goa remains to be the most popular destination showing an 8 per cent increase in flight and a 16 per cent increase in hotel searches. It is great to note, how owing to improved infrastructure and better flight connectivity, north-eastern destinations like Shillong and Guwahati are also becoming crowd favourites.”

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    August 31, 2019
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