From Belly to Pockets: Sales Success Story of Belly Melly


Dining is probably the largest industry.  People around the world love going out to eat, whether in their hometown or on vacation. Supplying restaurants with the service they need has created an entire sales industry in the food sector. One of the finest players playing in the segment is Belly Melly.  Their CMO Mr. Sanju Yadav describes about his journey in the most unpredictable market and how the insightful decisions on the marketing front and joining hands with AOB India as a sales partner has helped in riding the waves of revenue generation.

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“With third party vendors already ruling the market, we need to create a compelling reason to get someone to switch to the business.”  quotes Mr. Yadav in the conversation.  But Belly Melly wasn’t venturing into the market alone. With the support of a very competent sales partner like AOB India, Belly Melly has been able to turn the successful sales numbers for itself. Describing about the journey, Mr. Yadav adds “Having AOB as a sales partner doesn’t only mean that a third party is working on your sales service. Instead, it is a model where all the sales parameters are considered under a deliberate vision to deliver the best business. “The sales outsourcing company has helped to penetrate into the market not only with their digital campaigns but also with their fun BTL activities.  The CEO & Founder of the sales outsourcing company, Dr. Praveen shares some intuitive feeds on the service he provides, “Our sales experts give you access to tools and insights so that you can trial new campaigns, test target market and push new promotions, thus, opening up a world of opportunity and let fresh ideas grow the customer base.”


If you are in the market right now, you know that the competition can be cut throat. With lots of competition and rapidly changing trends, it can be tough to keep your business at the forefront of customers’ mind. Belly Melly and AOB India have been together getting the sales driven by value, taste and exciting customer perception.  With a field force of 37 sales agents in Delhi and Mumbai, AOB India has helped Belly Melly onboard 1,978 restaurants and generate a revenue of almost 8,00,00,000 INR. Woah! That’s some great numbers. Also, AOB India is prepping Belly Melly for a tie-up with Aahar, which would come up with a huge process of on-boarding almost 8000 restaurants.

Want to get Belly Melly-driven your own website? Log on to their website to know more

If you are looking for some magical numbers in sales, log on to their website and keep the sales rolling

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  1. September 26, 2019

    I think you have remarked some very interesting points, regards for the post.

  2. March 26, 2020

    Very interesting subject, regards for putting up.

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