For Akshi Khandelwal Bhutani, Ayurveda has been an important part of her life for years now. She believes that the ancient Indian ‘science’ has helped her in experiencing a “great degree of change in overall health.”
However, this change occurred gradually, over a period, as Akshi read on Ayurveda, consulted Ayurveda doctors, and incorporated Ayurvedic techniques and remedies in her own life.
Her motivation? To take this treasure to the masses. It all began after she came across a book named ‘Prakriti’ by Dr. Robert Svoboda in 2012 while she was spending some time in Dharmshala. The book left a strong impact on her and within a year, the first steps towards the creation of Butterfly Ayurveda were taken.
“Being a dancer all my life, I was able to instantly connect with the contents of the book that related to the body, mind, and spirit. It was when I came back to Delhi in 2013 that I decided to first set up an R & D unit to promote research on Ayurvedic products,” Akshi told YoungNFab.com.
“I realized that the body responds faster to herbs, probably since it is in our DNA. This has further boosted my confidence to develop not just modern Ayurvedic products, but also bring back the old classical range of medicines that are prescribed in the original Ayurveda texts,” she adds as she talks about her own experience of trying Ayurvedic products.
Akshi states that Ayurveda has a very different approach when compared with western medicine. The ‘science of life’, she asserts, has a holistic approach towards treatment rather than a symptomatic one. It treats the disease or ailment in a way that it is obliterated from the roots.
When questioned about the acceptance of Ayurvedic products among urban youth, she added that a large chunk of Butterfly Ayurveda’s customers is from 24 to 35 years of age. The growing awareness regarding healthy living and fitness, she believes, is also bringing the youth closer to Ayurveda and Ayurvedic products.
However, there is a lot more which can still be done to bring more and more people into its fold. According to Akshi, properly communicating the benefits in a relatable manner to the younger generation can do a lot to help. Also, creating products keeping in mind the needs and wants of the younger consumers is a crucial factor; something that Butterfly Ayurveda is trying to achieve.
Today, just six years after the idea of Butterfly Ayurveda first took root, a manufacturing unit for Ayurvedic teas and cookies, and medicines are in the process of getting established. “We are really excited about this, and look forward to meeting the WHO-GMP standard requirements to cater to the international market,” Akshi adds. Butterfly Ayurveda currently sells its products online on www.butterflyayurveda.com.