New Delhi: Recognizing that food is an essential part of our lives, health and wellbeing and that disease and death due to unsafe food and poor diets exceeds that from TB, Malaria and HIV/AIDs taken together, FSSAI had launched the ‘Eat Right India’ movement earlier this year. This movement is aimed at mass mobilization for both supply-side and demand-side interventions to change the way India eats.
In his statement on the occasion, CEO, FSSAI, Pawan Agarwal pointed out that ‘many of us are not mindful of what, when and how we eat. In order to ensure that people eat safe and eat healthy, mass mobilization is needed.’ He noted that ‘Swasth Bharat Yatra is perhaps world’s largest and longest public outreach programme of its kind that is engaging and exciting people in the remotest parts of the country on safe food and healthy diets.’ He expressed gratitude to States, NCC, NSS, Scouts and Guides, food businesses, professional associations and consumer organizations for their active participation. He stated that ‘this is our respectful tribute to Mahatma Gandhi, on the occasion of the 150th year of his birth anniversary, who believed that real change only happens through mass mobilization.’
Apart from ‘Swasth Bharat Yatra’, FSSAI has launched the ‘Eat Right Creativity Challenge’ to engage young and creative people in making posters, wall art and digital creative(s) and the ‘Eat Right Awards’ to recognise and reward food businesses that demonstrate their commitment to the movement. Now, in partnership with the National Association of Street Vendors of India (NASVI), Delhi State Food Safety Department, NDMC, IGNCA (Ministry of Culture) and Tasting India Symposium FSSAI is organizing the ‘First National Eat Right Mela’ on 14-16th December, 2018 at IGNCA, India Gate, New Delhi.
In its new avatar, it is now integrated with the ‘Eat Right Mela’ and not only celebrates our food culture but also promotes safe and healthy eating through various engaging activities through convergent efforts.