It’s the best thing to wear this summer
After the Olsen twins, Kate Hudson is another actress who can now add ‘clothing designer’ as a profession to her resumé. The actress and newly-turned entrepreneur launched her first ever ready-to-wear line, Happy x Nature, which reflects her free-spirited West Coast style.
“It’s like if you write a script—you write what you know. So, I worked to design this line for myself,” Hudson tells the media. “Authenticity is so important to me because I’m not going to stand behind something if I myself won’t wear it.”
The eco-friendly fashion line is filled with effortless summer pieces, from an off-the-shoulder polka dot dress to a floral jumpsuit to this top and skirt situation, which Hudson explained as perfect for all sorts of the summer festival.
Kate Hudson explained that recycled plastic bottles were crushed and then turned into a fibre that became a top, as well as jeans. She adds that Happy x Nature doesn’t ship with plastic, and the brand’s packaging is all bio-degradable (in 12-18 months)—even its tags are made from natural fibers. Despite being eco-friendly, the brand’s prices remain at an affordable range.
“I like happy, that word makes you feel good, but I wanted it to be about what the product was, I always knew we would lean towards a sustainable line and use things that were eco-friendly, so nature had to be a part of it too. That’s what people think you are. Though, I don’t think anyone is happy by nature. I think it’s something we all work at, but I think we all want to make nature happy,’ she explained further.
“We like to call this entire collection statement casual because we want the clothes to feel like every day wear, but still catch other people’s eyes,” she says.